Usain Blot the 149 gm shoes and Jochen Zeitz of Puma

Usain Bolt has the full support of Puma in a way no other athlete enjoys from a sponsor; with the help of Jochen Zeitz it was a win-win for the man and the brand.

The revolution at Puma has seen deals that should make other lifestyle brands sit up and take notice; when it comes to lifestyle and living in the fast lane explosive growth and speed go together perfectly ... over 100m and 200m.

Bolts possible race against the clock

Organisers and the world are likely to see another win for Puma athlete Usain Bolt; not because he is fast but because right now he is the only listed runner for the 100m at the Shanghai Golden Grand Prix on September 20th.

Of course the track will be filled up on the night with other runners; though many may ask why they are turning up to come 2nd or worse.

When one runner is so dominant it brings back memories of Ed Moses over the 400m hurdles who for years made every other athlete an "also ran" in the event.